Global electronic music industry · 2025
$0.0B
The industry reached $15.1 billion in 2025, up 7% year over year. Five-year trajectory: $7.5B (2021) → $11.8B (2023) → $12.9B (2024) → $15.1B (2025).
IMS / MIDiA Research 2025/26 ↗
Raven · AI-native platform for electronic music
The personal agent
and social discovery layer
for electronic music.
The scene already runs on word of mouth. Raven turns it into platform-scale intelligence: a personal AI that knows your taste, a social graph that brings the dancefloor online, and discovery that actually understands the vibe.
01 · Opportunity
Electronic music is the fastest-growing live category on earth. And the worst-served by the platforms that built it.
The industry just crossed $15.1B and is re-accelerating. Culture is shifting from party to ritual: wellness, community, social identity. Capital is moving in. The audience is moving faster than any platform can serve.
YoY growth · 2024 → 2025
0%
Growth re-accelerated after a post-pandemic plateau, outpacing the broader recorded-music industry.
Decoded Magazine ↗Cultural Heritage · 2024
UNESCO
Berlin techno added to Germany's national inventory of intangible cultural heritage. The dancefloor is no longer subculture.
UNESCO ICH ↗M&A · June 2025
Fever × DICE
Fever and DICE joined forces to build a live-entertainment tech powerhouse. The market is consolidating around tickets, not ravers.
Fever Newsroom ↗Spend pattern
$0/mo
Gen Z live-event spend, roughly 23% above the U.S. average. The most engaged live-experience cohort on the planet.
Eventbrite Newsroom ↗
01.5 · The cultural shift
Drinks are out. Saunas are in. The dancefloor moved.
Eventbrite measured the soft-clubbing wave across 16 cities between H1 2024 and H1 2025. Raving is becoming ritual: wellness, community, identity. The platforms haven't caught up.
02 · Problem
The platforms ravers use today were built for vendors. Not for ravers.
Event discovery for electronic music is fragmented across nine-plus platforms. The ones with the most users are the ones with the worst product. The problem is not that discovery is hard. The problem is that nobody built a product that puts the raver first.
You
looking for
a rave
looking for
a rave
Resident Advisor
DICE
Eventbrite
Shotgun
Bandsintown
Instagram stories
TikTok
Group chats
Spotify · SoundCloud
Posh · Partiful
Authority, not platform
Resident Advisor
A respected magazine with a ticketing service bolted on. Roughly 6M monthly users on a UX that hasn't shipped a meaningful product update in years.
Ticketing rail, broadening away
DICE (acquired by Fever, 2025)
Now part of a $1.8B "experiences" platform pushing into sports, comedy, theater. The consolidation is moving away from electronic music on purpose.
Commerce rails
Eventbrite, Shotgun, Bandsintown, Posh
Ticketing layers, not discovery products. They can tell you the price. They cannot tell you what a night will feel like, or who you should go with.
Ravers stitch their night together across 5+ tools. No single product knows you, knows the scene, and brings them together. Until now.
03 · Category
Raven is not another ticketing app, content feed, or chatbot. It is a new category.
Personal AI, social discovery, and scene graph in one product. The first AI-native platform built for electronic music fans, not for vendors.
Not only ticketing. Not only discovery. Not only social. Not only an agent.
Raven is the layer underneath all of it: personal AI + discovery + scene graph, built for ravers from day one.
01
Personal AI
A friend in the scene that knows your taste, remembers what you went to, and evolves with you. Ask anything. Get an answer built for you, not a list of links.
02
Social Discovery
Find the night, find the people, find the scene. Go anywhere in the world and surface raves that match your vibe, whether it's artists you love or local crews you haven't heard of yet.
03
Scene Graph
The relationship layer underneath. Ravers, artists, promoters, venues, events. Modeled, matched, and connected so the scene can finally see itself.
Word of mouth is already the operating system of the scene. Raven turns it into a product, with a personal AI on top.
04 · Product
A friend in the scene who actually remembers you.
Talk to Raven the way you'd text someone who's been to every party. Ask anything: a genre, a DJ, a venue, a vibe. Get an answer that is built for you and gets sharper every time you use it.
Personal AI that grows with you.
Raven remembers what you went to, what you loved, who you went with, and what you skipped. Over time, recommendations stop being generic and start being yours.
- Remembers your taste across every conversation, every night, every city
- Reads, listens, watches. Built around how you take things in.
- Surfaces the artists and crews you haven't met yet but already love
- Adapts to where you are. NYC tonight, Berlin next month, Tulum in winter.
You
Find me something like that Black Coffee night in Miami, but in NYC this weekend.
Raven
Deep afro-house energy, long-build set, warm room. I found three nights that match your Sonic DNA.
Best match
Dreamville · Knockdown Center
94% match · Sat · 10pm → 6am · Bushwick
05 · IP · Sonic DNA
Every artist, event, and venue gets a Sonic DNA.
Sonic DNA is Raven's classification framework for electronic music. Twelve dimensions per entity. The shared language that makes raver-to-event, artist-to-artist, and venue-to-vibe matching possible at scale.
06 · Model
A platform business. Revenue streams expand with the scene.
Raven is not bounded to one pricing card or one GTM motion. The model starts with subscription, in-app purchases, and affiliate commerce, then expands into tools and data products for the people putting on the night.
Raver access layer
Top of funnel · every fan · open door
Pro layer
Personal agent · taste tools · premium surfaces
In-app purchases
Tickets · drops · merch · trips · experiences
Promoter · Custom
Data, analytics, promoter pages
Artist · Custom
Audience insights, artist pages
Brands, festivals, partners
Sponsorships, integrations, festival surfaces
The model is intentionally unboxed.
Every new raver makes the taste graph more valuable. Every new artist, promoter, venue, and festival adds inventory and intent. Revenue compounds because Raven sits across discovery, identity, commerce, and community.
- Subscription as the recurring consumer layer
- In-app purchases for tickets, drops, merch, travel, and experiences
- Affiliate economics across the commerce graph
- Promoter and artist tools powered by anonymized scene intelligence
- Brand, festival, and partner integrations as the network scales
Consumer
Subscription
A recurring layer for the personal agent, deeper taste tools, premium surfaces, and richer discovery.
Commerce
In-app
Purchases and affiliate revenue across tickets, merch, drops, travel, and nightlife experiences.
Operators
B2B
Promoter, venue, and artist tools for pages, analytics, demand signals, and audience insight.
Partners
Scale
Brand, festival, and ecosystem integrations once Raven becomes the map of the scene.
07 · Roadmap
From private beta to the home of electronic music online.
We are deliberate about sequencing. Beta first. Native MVP next. The full social layer and multi-city expansion come once the core agent and discovery loop are working.
Closed beta · NYC
Closed beta with 20 NYC ravers. Conversational agent, persistent taste profile, and Sonic DNA-driven event explanations are informing the native MVP.
Native MVP in the App Store
The MVP will launch as a native app with the Raven agent, a personalized discovery feed, and light social signals that make the experience useful without pretending the full network already exists.
Full social layer & multi-city
Once the core loop is live, Raven opens the fuller social layer: going signals, group plans, post-event memory, multi-city discovery, festival hubs, and partner tools.
08 · Team
Built by people who know what they're doing. Techno meets technology.
Product, AI, and scene under one roof. No agencies, no outsourced strategy.
Shiraz Atzmon
Founder · CEO
Tech professional with raving experience and a passion for solving big problems with technology. Builds the product, owns the vision, and leads the company.
Vova Livanov
Team · Product Leadership
Product, brand, identity, art direction. The reason Raven looks and feels like nothing else in the category.
Aviad Cohen
Team · Head of AI
Building Raven's personal AI: the agent that gets ravers, artists, and promoters on a first-name basis.
Signal · Public sources
- IMS Electronic Music Business Report 2025/26 (MIDiA Research) · industry size and YoY growth.
- Decoded Magazine · summary of IMS 2025/26 with $15.1B / +7% YoY headline.
- Eventbrite Newsroom · Soft Clubbing · sober-curious +92%, coffee clubbing +478%, thermal +256% (NYC +900%), H1 2024 vs H1 2025 across 16 cities.
- UNESCO ICH · Techno in Berlin · Berlin techno on Germany's intangible cultural heritage inventory (2024).
- Fever Newsroom · Fever and DICE join forces (2025).